Planning & Publicizing Events at Temple Beth El

STEP ONE: 6–8 WEEKS BEFORE THE EVENT

SUBMIT YOUR EVENT—Fill out and submit the event request form to reserve space and provide our staff with details (event name, time, location, cost, description, etc.). Staff will reach out to you within 48 hours to confirm details.

• Event Request Form

MARKETING & PUBLICITY—Temple staff will help publicize your event, but please note that staff makes the final decision on the inclusion, format, and type of publicity. Not every form of communication will be appropriate for each program. Please email Olivia at olivia@tbetacoma.org to select and schedule publicity. To help you decide what forms of communication may be right for your event, you may review the options and information below.

• TBE Website—Event information and registration is available on the temple website calendar (automatically added after an event is submitted and approved). Events are also promoted on our homepage slider up to a month before the program date. The slider also promotes programs, campaigns, services, fundraisers, etc. Seventy-two hours of notice are required to add something to the website homepage.
• Weekly Shabbat Shalom—Published every Thursday afternoon, it usually includes a small blurb with relevant links for the two weeks leading up to an event. The deadline is every Wednesday by noon. Reach: ~900 subscribers, both members and non-members.
• Monthly Bulletin—A “save the date” two months before the event, a flyer/registration for the month before and month of the event. The deadline for the Bulletin is the 12th of the current month for next month’s issue. Reach: ~800 subscribers, both members and non-members.
• Text Message Blast—Texts are available for some events and can be sent to the congregation as a whole, or to specific groups within the congregation. We require one week of notice prior to the desired sending date to build the text into our regularly scheduled communications. Limit: two texts per event.
• Email Blast—Emails are scheduled ahead of time. We require one week of notice prior to the desired sending date to build the email into our regularly scheduled communications. Emails can be sent to the congregation as a whole, or to specific groups within the congregation. Limit: two email blasts per event. Reach: members only.
• Social Media—Facebook and Instagram posts are currently dependent on staff availability. One week of notice is required. Limit: two posts per event.
• Flyer(s)—One week of notice prior to the posting date is required to request flyers to be made and printed. Ready-to-print flyers may be printed with 48 hours’ notice, but must adhere to the “Style” points in this document.
• Broader Community Publicity—This is available if the event is open to, and targeting, members of the broader community. Depending on the event, different options may be available. If you need to publicize your event this way, please contact staff as soon as possible.
• Mailings—Paper mailings are available on an extremely limited basis.

We strongly encourage you to spread the word about your upcoming event by directly inviting people. Calling, texting, or talking to people in person as much as possible is one of the most effective ways to build awareness and attendance for your event. The member directory in your Member Portal is available to supply contact information.

STEP TWO: AFTER THE EVENT

SHARE YOUR SUCCESSES—Email Olivia at olivia@tbetacoma.org after the event with photos (including the photographer’s name), and a sentence or two about the event.